*4.4.3 Creating new business models*

With the spread of innovative technologies, new business models will emerge. For example, the inspection at the yard when returning empty containers used to be done by human eyes. Now, using AI image recognition technology, AI can quickly analyze photos of containers automatically taken by surveillance cameras at the gate, and determine if the container is dirty or damaged with an accuracy of over 98%. This kind of service is already being offered in countries like China.

AI will be able to analyze the big data collected and accumulated from the IoT and other sources to realize end-to-end optimization and real-time visibility of the supply chain. New business models that provide niche services in the supply chain emerge continuously, benefiting from innovative technologies.

In addition, there will be businesses that provide training on technologies such as BC and AI. Not only corporate management but also frontline workers will acquire basic knowledge of the new technologies to work more comfortably and efficiently. Since such services are still few, demand will increase further and new businesses in this field are expected to grow considerably. With the digitization of operations and the creation of new business models, maritime logistics, and its various systems, including smart ports will evolve into the next generation, Industry 4.0 modus operandi.
