**Abstract**

This chapter explores and discusses the instrumentality of planning in the pursuit of rural sustainability using Zimbabwe as a case study. This is against the background that there is a growing bias towards urban areas in terms of planning for sustainability even though there are still more people living in rural places than in urban areas and that urban areas largely depend on rural areas for resources. The chapter argues that sustainability in rural areas is a function of deliberate planning. It engages the qualitative research approach, making use of document reviews and key informant interviews as data collection instruments. It is revealed that sustainability in rural Zimbabwe can remain a pie in the sky if the current approaches to planning are not revisited. Sustainability being plural and multidimensional concept, planning for it requires a multi-stakeholder approach, transcending rural and urban areas, the public and private sector, civic organisations and the rural communities as well as strong institutional arrangements that provide for transparent governance.

**Keywords:** sustainability, planning, economic, social, strategy, rural, Zimbabwe
