**8. Pick the right academic and developer partner team**

The academic team for the game were mostly experts in startups, it consisted on 3 main consultants, one with 26 startups experience and three exits, the second with 9 startups experience and academic experience with a Phd, and the third with a long academic experience in entrepreneurship teaching and research.

Regarding the software development team, the agreement was with gamelab education and startup company that had developed two other logistics games and had experience with higher university teachers.

Also the team counted with English and portugues speakers.

#### **8.1 Focus on eLearning character development**

The game was though to be applied in presence and e-learning mode and was decided to be develop in at least three main languages, English, Spanish and Portuguese (**Table 3**).

#### **8.2 Identify the ideal game mechanics**

There are common types of game mechanics and experiences such as.

The logic chosen for the game was MMO – RPG, Masive multiplayer online with role playing, so the whole class could be part of the game, and you could have a small class of 20 players in groups of 3, or a large class of 100 players with groups of 4 students each.

The players could play in teams or alone, but the academic recommendation is that there are teams of 3 or 4 participating and playing in parallel. The basic role is of the startups founder team, they will prospect the market and take decisions.

There are places that are open after achieving certain goals, and an startup mentor that is achieved when the players develops the network (**Figure 3**).

Mechanics may also consist of incentives or rewards, such as badges that unlock new content or leaderboards that fuel their learning motivation.


#### **Table 3.**

*Types of video games and examples (own elaboration).*

*Serious Games Development and Impact for Business Education DOI: http://dx.doi.org/10.5772/intechopen.103085*

**Figure 3.** *Startups game scenery ecosystem (own elaboration).*
