**7. The startup journey entrepreneurship game**

#### **7.1 Goal**

Teaching Entrepreneurship and Creation of New Businesses were the main goal of the Serious Games.

After the evaluation of the contents, various approaches, we came to the conclusion that it was extremely difficult to develop a game that could help you train the expertise and experiences, decision making of an Startup Journey, usually lasting 5 to 6 years in most countries in the world, special cases like silicon valley you could speed up the process but it is difficult.

The academic training team agreed in that the experiential teaching was possible in 3 different games, or game levels, one that will happen the first year of setting up the enterprise, the resulted game will be happening on the month 3rd to 12 of the first year of launching the company and the main learning objectives are:

### **7.2 Market fit**

Through market research the players will find information about the customers segments in the objective place, and will define the segment and two main characteristics of the developed application.

### **7.3 Competitors analysis**

Through market research, developing networks and visiting places the players will gather information on the Competitors, and what are they offers in the market plus size.

#### **7.4 Network development**

The players could develop their networks through the hired personal, sharing with them through coffees and telephone calls.

#### **7.5 Team development**

A right team is important for any startup so it is important to recruit and select the right team for the project.

Through the simulation, players will understand the importance of the following aspects when starting a business: formation and strengthening of a work team, creation of a network of contacts, benefits of having a mentor, identification of the needs of each target segment and positioning of the product with respect to the competition and having a basic analysis of the projected profitability through cash flow information.
