**4. Challenge faced by flaxseeds**

Humans across the region are adopting healthier lifestyles, which is one of the major factors driving demand for flaxseeds, which is linked to a variety of health benefits. Even so, the flaxseeds must face some obstacles that cannot be overlooked. Chia seeds are one of the flaxseed substitutes in the market. These are a close substitute for flaxseeds due to their nutrient content and health benefits. Both flax and chia seeds are high in nutrients and have been linked to health benefits such as lower blood sugar, a healthier heart, and cancer prevention. When compared to flaxseeds, chia seeds aid in the reduction of food cravings while also being high in fiber [51]. In this context, a study was conducted in which three separate occasions, 15 healthy participants (5 Males and 10 Females having age between 23 to 27 years; BMI: 22.2 ± 0.8 kg/m2) were randomized to receive a 50 g glucose challenge alone or with either 25 g ground Salba-chia or 31.5 g flax. At fasting and 2-hours postprandially, blood glucose samples and satiety scores were collected and investigated. According to findings in comparison to glucose control, Salba-chia reduced blood glucose area under the curve more (82.5 ± 19.7 mmol−l P0.001) than flax which reduced the area by 60.0 ± 19.7 mmol−1 (P = 0.014), over 120 minutes. When compared to flaxseeds, Salba-chia significantly reduced mean ratings of the urge to eat, prospective consumption, and total appetite score [52]. They also have a competitive advantage over flaxseeds in that they do not go rancid and do not require grinding due to their smaller size [53]. As a result, high competition from chia seeds has created a difficult situation for flaxseed.
