**5. Infrastructure for innovative technologies deployment (SopIM)**

Relevant infrastructures for innovative technologies deployment must be set up according to the specific context and situation of each company. SopIM is an example of "*ad hoc* infrastructures" that is adapted to the "Age of New Normal" characteristics described into Section 2. This infrastructure is inspired by: the SECI spiral of conversion of knowledge (Subsection 5.1); the Japanese concept of *Ba* (Subsection 5.2); and *Single-Loop Learning* and *Double-Loop Learning* defined in the Argyris & Schön's organizational learning theory (Subsection 5.3). **Figure 2** shows the SECI Model and the Concept of BA.
