**Abstract**

Knowledge capital is the most important asset for an organization in today's context. Digitalization and platformalization of the economy transformed the organizational ecosystem where we need continuous improvement through innovation and creativity. To that end, knowledge employees play an important role in raising their voices with feedback and ideas. This chapter explores the role of knowledge employees in digital startups and how top management can ensure an organizational ecosystem where knowledge employees can flourish and contribute to the competitive advantage of the firms. Our analysis shows that top management needs to create both conducive organizational culture and infrastructure of the organization to fully explore and exploit the knowledge of employees' expertise and experience for organizational advantages.

**Keywords:** knowledge employees' voice, creating knowledge, competitive advantage, employee voice, digital startups
