Preface

The world is changing and so is entrepreneurship. The question is in which ways, how, through which focal directions, and by what means? This is the primary question we explore in *Next Generation Entrepreneurship*.

Turkish philosopher İhsan Fazlıoğlu once said that to further develop and change a discipline or an academic field, one must leave past knowledge about the field behind but also make sure that the history of knowledge is being preserved. This poses a big challenge for entrepreneurship. On one hand, the entrepreneurial activities of human beings are as old as the history of humanity. On the other hand, the character of entrepreneurship is changing and requires new explorations based on what is going on and what the future of entrepreneurial activities will be.

The book starts with the section "Entrepreneurship Education and Young Perspectives". The first chapter in this section, "Entrepreneurship Education for the Next Generation of Higher Education in Taiwan" by Jen Chia-Chang, focuses on the relevance of entrepreneurship education in general and the Taiwan case specifically. The author gives best practices of entrepreneurship education and provides a perspective for the future. The second chapter, "The TIPE Model for Teaching Technology-Based Entrepreneurship" by Hongyi Sun, focuses on different models of technology-based entrepreneurship education to present a conceptual model called Technology, Idea, Product, Enterprise (TIPE) for further usage in entrepreneurship education. The third chapter in this section, "The Antecedents and Determinants of Entrepreneurial Intention among Business Students in Vietnam" by Cuong Nguyen, presents an emerging market case and provides empirical evidence in favor of supporting Vietnam's economic development by means of enhancing potential entrepreneurs.

The second section, "New Challenges for Entrepreneurship," begins with the chapter, "Entrepreneurship in a Different Era" by Li Xiong, which contributes to our understanding of how entrepreneurship differs in the industrial era, the network economy era, and the next generation of intelligent economies. The second chapter in this section, "What's "Next"? On the Future of Digital Entrepreneurship" by Burak Erkut and Vildan Esenyel, deals with the concept of digitalization and digital entrepreneurship and provides next-generation models of digital entrepreneurship in which the three main components are business model, customer base, and social networks.

The book finishes with the section "Shaping the Next Generation of Entrepreneurship," which includes a contribution by Camilo Pena Ramirez and Alberto Levy titled "Network Strategy for Entrepreneurs". The authors provide two case studies from Brasil and Chile to highlight the relevance and pattern of network strategies for next-generation entrepreneurship. The second chapter in this section, "Volunteering as an Explanatory Factor of Social Entrepreneurship: An Analysis of an Educational Context" by Francisco J. Garcia-Rodriguez, et al., highlights that social entrepreneurship should be considered independent of other entrepreneurial activities; volunteering is found to be a key determinant in this setup. The final chapter of this

section (and the book), "Bricolage and Growth-Hacking: Two Smart Concepts of Creating a Business Lacking Resources" by Thomas Baaken, Liguang Liu, and Lea Lapornik, highlights the concepts of bricolage and growth-hacking as being relevant to two different stages of a start-up process.

Overall, this book aims to contribute to our understanding of what next-generation entrepreneurship will be and how we should shape its processes and market.

#### **Burak Erkut and Vildan Esenyel**

Faculty of Economics, Administrative, and Social Sciences, Department of Business, Bahçeşehir Cyprus University, Nicosia, Cyprus Section 1
