We are IntechOpen, the world's leading publisher of Open Access books Built by scientists, for scientists

6,100+

Open access books available

149,000+

International authors and editors

185M+

Downloads

156 Countries delivered to Our authors are among the

Top 1% most cited scientists

12.2%

Contributors from top 500 universities

Selection of our books indexed in the Book Citation Index (BKCI) in Web of Science Core Collection™

## Interested in publishing with us? Contact book.department@intechopen.com

Numbers displayed above are based on latest data collected. For more information visit www.intechopen.com

## Meet the editors

Dr. Burak Erkut obtained a BSc in Economics and Management Science and an MSc in Economics from Leipzig University, Germany. He obtained his Ph.D. from Technische Universität Dresden, Germany, with research focused on product innovation and market shaping from the perspective of evolutionary economics. During his Ph.D., he was a visiting researcher at York University, Canada as well as GGS Indraprastha University and AIIMS New

Delhi, both in India. Currently, he is an associate professor at Bahçeşehir Cyprus University and a fellow of the Institute for Research in Economic and Fiscal Issues. His research interests include innovation, entrepreneurship, evolutionary economics, and the history of economic thought.

Vildan Esenyel is an accomplished and detail-driven postdoctoral fellow and researcher. As an assistant professor, Dr. Esenyel has focused on the innovative side of human resource management in her research, teaching, and academic activities. Her research interests include human resources management, corporate reputation, inter-organizational power relations, and entrepreneurship. In particular, she is interested in looking at various

stages of the employment cycle and how corporate reputation can positively impact the organization. As an entrepreneur, she has received a grant from the Ministry of Economy and Energy - KOBİGEM to start an entrepreneurship education program.

## Contents


#### **Chapter 8 113**

Bricolage and Growth Hacking: Two Smart Concepts of Creating a Business Lacking Resources *by Thomas Baaken, Liguang Liu and Lea Lapornik*
