d.Association

The statistical technique of association is a data mining technique. It denotes that some data (or data-driven events) are linked to other data. It's similar to the machine learning concept of co-occurrence, where the existence of one data-driven event indicates the probability of another. Correlation and association are two statistical concepts that are very similar. This means that data analysis reveals a connection between two data occurrences, such as the fact that hamburger purchases are often followed by French fries purchases.
