**2. Method**

The method used in the present investigation is of an experimental, quantitative and quasi-experimental design. The sample consisted of 60 Marketing managers from the retail sector, the technique used was the survey and as an instrument the questionnaire about the independent variable augmented reality with its dimensions of engagement, innovation and expectations of use with a total of 15 questions and the dependent variable promotion of products and services with the dimension level of innovation. The Likert scale was used as a data collection instrument, which was validated by the judgment of experts with a reliable questionnaire and Cronbach's alpha coefficient of 0.966.
