**3. Results**

The questionnaire was applied to a total of 60 managers from the Marketing area, chosen for convenience. Based on the results, the following is presented:

**Table 1**, shows the results about the engagement dimension of the augmented reality independent variable, 20.00% indicate that the level of engagement is


#### **Table 1.**

*Level of engagement generated by augmented reality.*

regular, 41.67% affirm that it is very good, 30.00% state that it is good and 8.33% considers it bad.

**Table 2**, shows the results about the innovation level dimension of the augmented reality independent variable, 28.33% indicate that the level of innovation is regular, 33.33% consider it good and 38.33% affirm that it is very good.

**Table 3**, shows the results about the expectation dimension of use of the same variable, 31.67% indicate that they personalize the brand or product, 28.33% consider that they make better use of technology, 23.33% affirm that it is innovative In the market, 10.00% consider that it offers a dynamic presentation of the product and 6.67% affirm that it generates interaction of the clients with the product.

**Table 4**, shows the results about the dimension level of innovation of the advertising campaigns of the dependent variable promotion of products and services,


#### **Table 2.**

*Level of innovation that augmented reality provides to the promotion of products and services.*


#### **Table 3.**

*Expectations for the use of augmented reality.*


#### **Table 4.**

*The level of innovation of the campaigns to promote products and services of your company.*

*Augmented Reality as an Emerging Technology to Promote Products and Services DOI: http://dx.doi.org/10.5772/intechopen.100030*

15% indicates that the level of innovation of the campaigns is deficient, 36.67% indicates that the level innovation is bad, 10.00% consider it fair, 18.33% think it is good and 20.00% say it is very good.
