*3.4.1.1.3 Dissemination of information*

Local communities in many parts of the world lack information on ecotourism resulting from insufficient availability of ecotourism-related data. The only available information has been disseminated to the public through incomprehensive means [68]. A study conducted by Bello et al. [66] indicates that local communities lack understanding of ecotourism resulting from concentration of tourism information within management agencies, government and NGOs. Consequently, most inhabitants of local communities do not understand their main role in ecotourism development process. In response, the LCPIM can be used to address poor dissemination of information as it advocates for equitable share of information amongst all stakeholders through comprehensive, efficient and effective means.
