**4. Conclusion**

The Covid-19 pandemic has brought vaccine hesitancy to the forefront of both public conversation and health marketing research. While global vaccine development succeeded in launching several candidates against Covid-19, the missing link in such race was arguably a collaborative, targeted immunization campaign to inform and raise optimism toward the coming vaccines [2]. As a result, precious months were lost during a pandemic in which over three million lives have been lost [26]. Now, a few months after the initial vaccine rollout, nations are facing a declining yet formidable cohort of individuals who remain skeptical and/or averse to vaccine uptake due to a variety of factors [7]. This poses a serious challenge to communities attempting to reach herd immunity and crush the pandemic once and for all. Healthcare providers enjoy a unique position in society, capable of swaying public opinion through both direct and indirect interactions. Additionally, businesses, religious organizations, and loved ones represent promising avenues of outreach that should be empowered to combat vaccine hesitancy in their respective spheres [2]. While communication setting, skills, and personal relationship all play a role in one's ability to "fight back" against hesitancy, knowledge has a direct correlation with success in this endeavor. Thus, recognizing common myths surrounding Covid-19 vaccine candidate development, production, and administration is key to having fruitful discussions capable of persuading individuals to reconsider vaccination [9]. Herd immunity is closer than ever; it is up to us to band together and defeat misconceptions with research-backed knowledge, humility, and understanding. Together, we can and will crush the Covid-19 pandemic and any that dare to follow.
