**4. Conclusions**

With reference to the fashion sector, the objective of this chapter was to verify the possibility to guarantee the origin of the production of an Italian family business and the protection against counterfeiting while pursuing and enhancing aspects of the company tradition also linked to the Made in Italy concept. It has been stated [43] that the concept of made in Italy dates back to the 1970s and identifies the Italian garment with "some examples of innovations in design and history that maintain and reinforce the high levels of Italian craftsmanship, attention to detail, beauty, and cultural heritage, the values that define the Italian character and style at its best". As a kind of loop, the heritage, as well, enhances the [44] contemporary Italian fashion.

Some Scholars express some criticisms about the case study method, as it is not rigorous and, as it is focused only on a single case examination, it is difficult to get a generalizing conclusion. Even if these above-mentioned issues are generally accepted and are definitely critical aspects, the Authors of this chapter trust that

*Cultural Heritage Tradition and Innovation in the Internationalization of Family Business… DOI: http://dx.doi.org/10.5772/intechopen.94947*

through the evaluation of Oscalito case study, they have been capable to describe how innovation, mainly represented by the application of RFId tags, has been capable to guarantee the origin of the production and to ensure the transmission of traditional characteristics of the company.

RFId tags guarantee a full traceability and an extensive control over manufacturing and shipping.

Thanks to the implementation of RFId tags along the supply chain, Oscalito, as a proof of excellence, has earned the Italian Identity certification issued by Italcheck, as well as the "bestseller" award by magazines specialized in underwear.

Other consideration is that this research has been realized during the COVID-19 emergency and, as it is not predictable when it will be solved, most of the abovementioned thoughts may be reconsidered in light of the ongoing of the global pandemic crises.

Oscalito, during these months, has immediately reinvented itself and decided to contribute to the fight against the Coronavirus by converting some line producing masks. Great quality, despite all the economic damage suffered, even without the necessary aid and due, has succeeded in creating a new product, absolutely innovative, produced designed and packaged entirely in Italy. Also this product has a supply chain with an almost total sustainability and transparency content. These masks are "*medical device CE certified (surgical masks Type II registered with n.* n. 1955886 and 1955920*) in pure Egyptian cotton jacquard fabric with lateral adjustable drawstring, elastic for ears and bottom opening to refill disposable SMS40 filters. The ideal solution to combine safety (certified medical device), health (breaths in cotton and not in plastic), environment (removable and recyclable disposable filters) and savings (the filter is much less expensive than a disposable medical device)*". The mask is also CE patent pending.

This research has undoubtedly some limitation due to the applied method as it has been adopted a qualitative methodology for a single case study. Deeper researches are requested in order to check a general fashion industry trend with reference to the application of RFId technology.

#### **Acknowledgements**

We would like to express our sincere gratitude to the editor and anonymous referees for their insightful and constructive comments and to thank Dr. Dario Casalini (Oscalito) for his helpful advice and suggestions on various issues examined in this chapter.

#### **Conflict of interest**

The Authors have no conflict of interest.

#### **Other declarations**

Both Authors contributed equally to the article.

*Heritage - New Paradigm*
