**5. Conclusion**

Despite all the restrictive measures taken in the world, the pandemic did not stop, and only a year after its emergence the European Commissioner admitted that "the borders do not prevent the coronavirus" [79]. Unfortunately, society has gone through practically a halt in all social life. It has been deprived of the opportunity to visit other states for more than a year. However, today there is no decision to completely lift restrictions by all states. Some countries announce quarantines even in 2021 [80]. The Internet today is filled with "predictions" about how the world has changed, that it will no longer be the same again after COVID-19. Positive ideas are replaced by negative ones and vice versa. All this information affects the psychological state of readers. For some, coronavirus is depressing, for the others it has opened up new opportunities and ideas. "What will the world be like after…?" Journalists and representatives of other spheres argue. A little over a year has passed since the emergence of the new virus. What can we conclude for today? First, the impulse that the virus gave to the development of biotechnologies and medicine. In just a year, several effective vaccines for coronavirus appeared at once in particular thanks to the development of biotechnology. Have we encountered such lightning-fast vaccine development before? Perhaps, the developments scientists have launched today will give positive results for medicine in the future. Despite all the seeming global changes, if we remove the noise created in the media, then nothing has essentially changed. At each stage of human development, one can note the events that "changed" life. Thus, "Spanish flu" has led to the death of millions of people. At that time, it seemed that society would not return to normal life. Nevertheless, humanity coped with the disease and continued its development.

However, we consider the role of the media to be the most important aspect of the pandemic. Media resources are the most important source of information. We have witnessed how misrepresentation of information or its deliberate distortion can harm society, how it affects psychological health. Nor should the role of the state be underestimated in this regard. Politicians, heads of states are interested in the development of society, elimination of threats and maintenance of public health. However, inappropriate or unnecessarily strict measures can sometimes only exacerbate the situation. In this context, a well-coordinated and close cooperation between representatives of the health system, scientists and the media is necessary. State should not allow the spread of fakes, or vice versa, withhold information. The average citizen cannot and does not have to be a scientist to understand a situation. Moreover, the main task of the media is to convey reliable information not through scary headlines, but through proven science-based information. Oftentimes, politicians or lawyers with no medical knowledge make decisions that are medically unfounded. However, there are also opposite situations, when the opinion of a specialist is expressed in the media, but it is so full of terminology that it is not clear to readers or viewers.

From a historical point of view, the significance of the pandemic in our opinion should be assessed as a unique experience, thanks to which people got the

#### *A Qualitative Study of Pre-Vaccine Decrease of Mortality from COVID-19 DOI: http://dx.doi.org/10.5772/intechopen.97017*

opportunity to re-evaluate approaches to the digital transformation of society, rethink its economic, socio-political, ecological fields and outline the main conclusions about the priorities for the further development of humanity.

For Azerbaijan as well as other countries, it is necessary to develop popular science journalism. Such journalism should research on how to balance the information flow during such a hard times as a pandemic. It is necessary to conduct an objective assessment of media work, effectiveness of healthcare management, identify its weak sides and develop new strategies. The organisation of the healthcare system should ensure its preparedness for extreme situations such as pandemic.

We hope people will not face such pandemics in the future but we – the world community must be prepared for that and do not let panic destroy our lives.
