**4. Constraints to the development of trade**

While developing countries like India has huge potential in the marketing and trade of herbal drugs owing to their ancient knowledge and experience with the Ayurveda but they face a number of challenges and limitations that need to be addressed to meet the growing demands in the developed country markets [16].


post-harvesting practices must be standardized so that a consistent quality can be met. Also, as we discussed earlier, quality and quantity of bioactive components are impacted depending upon pre- and post-harvesting practices.

