**2.1 Understanding values**

This chapters uses the Organisational Behavioural definition which defines values as the collective conceptions of what is considered good, desirable and proper or bad, undesirable, and improper in a culture or setting. That values set the standard for what one subscribes to or chooses. For example some common business values would be fairness, innovations and community involvement. It is not always easy to clarify the fundamental values of a given grouping, setting or society because of sheer breadth.
