**4.3 Practicing ethics in an organisation requires people from different backgrounds and with different ways of thinking to work together to achieve the same goals**

There is a need for all involved to continuously think and come up with ideas on how to strike the balance from different views and come up with concepts which bring positive values to the organisation and both its direct and indirect stakeholders. This requires innovative minds from all in the organisation – from the strategists to the frontline workers [4, 7].
