**2.3 Privacy hazards in image analytics**

Image data analytics is widely used in health care, social media, and e-commerce applications. In social media large numbers of images are uploaded every day. An image is worth more than a thousand words and hence it may reveal the emotional state of a person also [6]. Some of the key privacy hazards in image data analytics include


Ethical code of conduct in digital data processing is required for privacy preserving data processing and it is possible only through stringent implementation of privacy regulations. More than hundred countries have passed legislations to

*Modern Privacy Threats and Privacy Preservation Techniques in Data Analytics DOI: http://dx.doi.org/10.5772/intechopen.99160*

protect individual privacy and GDPR of European Union was the pioneer. All other privacy policies and regulations are framed based on GDPR. The key features of GDPR and other privacy regulations are.


Failure to affirm the privacy compliance will attract serious consequences including huge amounts of fine and detriment to reputation. To ensure privacy preservation and abide by the local privacy regulations, firms are undergoing changes in their policies to incorporate privacy regulations. Following strategic changes were noticed in the year 2020 [10].

