**5. Discussion**

The data above shows that the most dominant orientation in MSME CSR practices in Surakarta is the Community Orientation and Market Orientation. Community-oriented CSR carried out by MSMEs in Surakarta provides donations or donors to the surrounding community, orphanages, or sponsors community activities such as youth organizations for youth and PKK activities for mothers and sponsoring road repair activities around business locations. It is also found in the study of SMEs in Europe [10] such as in Finland, some SMEs donate part of their profits to children getting a basic education. Furthermore, a medium-sized Romanian company carried out CSR by assisting in school laboratory equipment and humanitarian sponsorship for local children. Medium-sized companies in Spain also carry out CSR activities by providing sponsorship of sports activities to local youth. In line with MSMEs in Asia, mostly family businesses, CSR practices are also more community-oriented, with donations to hospitals, religious organizations, and schools [20].

The market-oriented CSR activities for SMEs in Surakarta also showed the most dominant results. The activities carried out included targeting market-oriented CSR activities, namely producing products that already have permits such as PIRT,


#### Elaeis guineensis


**Table 8.** *Analysisofinitial*

 *eigevalues*.

*CSR Practical Orientation in Small Medium Enterprises (SMEs): A Case Study in Solo City… DOI: http://dx.doi.org/10.5772/intechopen.99859*


*Extraction method: principal component analysis.*

*Rotation method: varimax with Kaiser normalization.*

*a Rotation converged in 19 iterations.*

#### **Table 9.**

*Rotated component matrix analysis.*

ensuring the cleanliness and safety of the products produced, conducting promotions in the form of advertisements through various social media, establish good cooperation and relationships with suppliers as well as cooperation with other MSMEs and local governments. This finding is also in line with research that has been carried out in SMEs in Europe, such as several SMEs in Finland, Spain, and Poland who always pay attention to the quality of the products sold and maintain good relations with suppliers [10]. The more dominant community and marketoriented CSR practices are also in line with research [4] which sees CSR as a social response process, policy, program, and impact on the relationship between the company and society.

*CSR Practical Orientation in Small Medium Enterprises (SMEs): A Case Study in Solo City… DOI: http://dx.doi.org/10.5772/intechopen.99859*
