**3.4 Consumer attitude**

Consumer attitude is a major factor in the supply and demand chain. In developing countries, the demand trend especially for electronic products such as smartphones and other mobile computing devices does not often reflect the true status of the economies. Consumers regardless of their social statuses often desire to have sophisticated devices. It is common to see a student in a secondary school with two or more smart phones. In recent times ownership of such devices has become a denominator for social class differentiation and imposition among people. Consequently the drive to upgrade to latest technologies is a common behavioral disposition among the young and the old. There is need for a public re-orientation if this problem is to be nipped in the bud otherwise it would continue to promote energy overload and environmental menace as more devices are discarded on a daily basis.
