*2.2.1 Defining organisation-public relationship*

OPRs are "the patterns of interaction, transaction, exchange, and linkage between an organisation and its publics" ([47], p. 18). From a managerial perspective, OPR refers to "the development, maintenance, growth, and nurturing of mutually beneficial relationships between the organisation and its significant public" ([48], p. 14). While OPR has been used in relation to organisation-public wide interaction and relationships, we use OCR to indicate organisational relationships with specific or targeted groups or communities. Building OCR may vary depending on the platform of engagement and purpose – i.e., offline versa online platforms. One should not naturally assume circumstances under which offline or formal interactions thrive when organising online and informal interactions such as those we see on SNPs. Building OCR using online platforms requires openness, information sharing, interactivity, and involvement [49], while leadership, networking, legitimacy, and positivity are required in offline settings [50]. Moreover, openness (transparency), information, and interactivity are vital for collaborative activities on SNPs [41], while interactivity and involvement are core standards for co-creation [11].
