**6. Conclusion and direction for future research**

In conclusion, this chapter introduced an ecological systems perspective to argue that forces will influence the possibilities for building OCR in CoSNPs from four layers of the organisation's operating environment. These layers include the microsystem, mesosystem, exosystem and macrosystem forces. These systems affect each other in shaping OCR on CoSNPs, and such influences will be direct, indirect, strong, or moderate-to-weak. The ecological systems perspective is essential to engaging a multi-level analysis of the mechanisms driving OCR on CoSNPs. The chapter also argued that OCRs are affected at three stages – i.e., emergence, growth, and collapse, which are transformed through purpose, progress, and goal attainment. Overall, the chapter provides a basis for an ecological prediction model of OCR in CoSNPs and offers a foundation for future studies on SNPs, organisational relationships, and co-creation. Future studies should consider examining the influences discussed in this chapter using a quantitative approach using the explorative and robust partial least squares structural equation modelling (PLS-SEM) technique. This approach would confirm the most significant and high priority influences that the organisations must consider. Such studies could isolate the factors that are more influential at different stages of OCR. Future studies should also examine the properties of OCR that are specifically affected by the factors identified. Nonetheless, the model provided should be tested in different contexts (e.g., in different business models, sectors, countries, and socio-cultural contexts) to establish how such influences could differ.

*Building Organisation-Community Relationships in Co-Creative Social Networking Platforms… DOI: http://dx.doi.org/10.5772/intechopen.99732*
