**7. Conclusion**

This study has provided a fresh insight on how the social media ecosystem influences a strategy of small business and how the ecosystem performative is interspersed with context. The study is subjective to my view and personal experience with the sole objective of understanding how the ecosystem of social media influences business. This is because being a situated actor and a researcher engenders a strong feeling of attachment and responsibility for the research subject. Therefore, although this is limited to my personal experience future research can bring objectivity in the same phenomenon by deploying other research methods such as surveys. Furthermore, this research implies Africa as a developing world, future research can explore other emerging markets such as Asia and South American countries. Inferences from other areas will provide deeper insights that will help our understanding of globalization and its influence on small businesses especially during this era of social media.

*Digital Service Platforms*
