**3.2 Impact of cloud service unavailability**

Cloud service unavailability or service outage results in loss of productivity, loss of revenue, poor financial performance, and damages to reputation. Loss of revenue includes direct loss, compensatory payments, future revenue loss, billing loss, and investment loss. Damages to reputations may result in a loss of confidence or credibility with customers, suppliers, financial markets, banks, and business partners. Other possible consequences of service outage include the cost of additional rented equipment, overtime, and extra shipping.
