**5.10 Employ strong visuals**

Health risk communication's reliance on an emotional (visual) presentation might stem from the fact that visuals drive risk perceptions more than factual information [96, 97]. In case of strong emotional reactions, individuals' likelihood to ignore factual information is increased [98, 99]. Therefore, the use of pictures is recommended and can increase the likelihood of a message receiving fixation [100]. *For example, the Austrian government decided to feature individuals in their domestic environments when encouraging them to stay at home (see Figure 7).*
