**2.4 Diagnose. Bridging the gap**

A successful build-up of the financial gap that is tied to social impact generation implies 2 key elements.


Analysis of the macro-environment unveils that five trends are emerging as those requiring attention from companies due to their impact on costs and profitability; and therefore sustainability (**Figure 4**).


**Figure 4.** *Key trends with impact on sustainability.*


Additionally, who are the parties that need to be part of the solution and what is the role in the overall ecosystem? (**Figure 5**).

We have identified three main categories:


All these are part of a model ecosystem whose sustainability needs to be evaluated from different standpoints. First, responsible production; second it needs to rely on a sound supervision and governance model that brings trust, ownership and non-repudiation; third it must look for efficiency optimization; and fourth, continuous improvement needs to be at the core.
