**5.3 Present information consistently and "straight to the point"**

In the process of encouraging individuals to follow the proposed preventive actions [58–60], information should be presented in a straight-forward manner [16] and in "one voice". Moreover, messages should use simple language [61], and be consistent in terms of message content, as inconsistency can lead to confusion and undesired health outcomes: "A well-crafted national message [has] the potential to build unity around the goal of defeating the virus through behavior change, preferably with clear, unambiguous recommendations of what actions to take" ([61], 1736). *For example, when the crisis first surfaced, the Austrian government stressed the importance of staying home; after the first lockdown, when social distancing was in order, the campaign commonly referenced the baby elephant as a metaphor to remind individuals to keep their distance (of 1.5 m; see Figure 2).*
