**5.5 Huffington Post and FT is an online news service company**

This company has become number one online news site in the United States. According to this report, the company's leadership believes in running the business based on big data. This involves enhancing the user experience in real-time through recommendations, moderation, social trends, and personalization. This company optimizes its portal in many ways, and its analytics platform powers the entire analytical process. Huffington Post utilizes data to comprehend and serve the customers well, make targeted advertising, and design innovative products based on information gathered. Their CEO informed that BDI solutions have transformed its business by intelligent and real-time decision making. This company utilized many data points to enhance relevance in their communications, analyze customer content preferences, and personalize the content all to keep traffic and visitors always. The BDI also benefits the company to comprehend the time of day consumption based on both mobile channels and PC.
