**5.2 The American International Group (AIG)**

AIG Data Services Pvt. Ltd. is a 100% owned subsidiary of American International Group Inc. It is a Fortune 500 company with revenues of the US \$70 billion. AIG drives the best decision-making through BDI solution sutilizing business and customer big data across 130+ countries and 64,000 employees which is evergrowing. AIG has implemented sophisticated prediction models with 115 variables to analyze the past business transactions to forecast the potential trends. AIG identified 24% accounts in the Australian market that are about close in next four-month time. AIG has applied BDI tools and visualization systems to discover the frauds by detecting the false claims and adjuster handwritten notes to detect probable frauds. These tools offer insights into insurance claims and enhance machine learning algorithms. AIG creates data profiles and assesses vital data elements against pre-defined data quality standards on important business data for important applications. Today big data is distributed across the globe and facts are available across multiple sources. The team responsible for data sourcing uses ETL tools to provide a unified virtual version of these facts collected from various data sources. AIG has implemented Netezza and data virtualization technologies on Cisco Information Server. AIG also utilizes Hadoop, R, Python, SAS and other open-sourced/licensed tools to implement BDI solutions to beat the competitors. AIG uses tools such as QlikView, Tableau, Cognos and Micro strategy for data visualization.

## **5.3 Kroger - America's grocer company**

**Kroger** has nearly 2,800 stores in 35 states under twenty-four banners with and annual sales exceeding 121.1 billion. Kroger today ranks as one of the world's largest retailers. Kroger with its joint venture with Dunnhumby is leveraging BDI solutions. Dunnhumby is a technology solutions provider company for retail industry.

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*Big Data Integration Solutions in Organizations: A Domain-Specific Analysis*

by BDI implementing and analytics solutions since 2005.

best customers with baggage secure services company.

based on both mobile channels and PC.

**6. Results discussion**

**5.5 Huffington Post and FT is an online news service company**

These solutions are implemented using the latest techniques, algorithms, procedures and applications. The Kroger company gathers and processes the data from about 770 million consumers. Kroger has implemented BDI solutions for extracting more actionable information for profitability, customer loyalty. Kroger claims that 95% of sales are from the loyalty card. Kroger achieved about \$12 billion in revenues

This company has encashed on customer loyalty and relationships by providing boundless service through social channels and other data exchange mechanisms. Southwest utilizes speech analytics to help and enhance the exchanges between service professionals and customers. Southwest applied BDI solutions to understand customer online behavior and activities, increasing offers for customers and driving growth in customer satisfaction year after year. Delta has applied BDI solutions to support most painful travel condition that results in lost baggage. This company tracks the data about baggage and became the first airline company to permit customers to trace their baggage from smartphones. This company checks about 130 million baggage every. Delta is branding its self as a customer friendly services by permitting customers to download their apps over 11 million times and provides

This company has become number one online news site in the United States. According to this report, the company's leadership believes in running the business based on big data. This involves enhancing the user experience in real-time through recommendations, moderation, social trends, and personalization. This company optimizes its portal in many ways, and its analytics platform powers the entire analytical process. Huffington Post utilizes data to comprehend and serve the customers well, make targeted advertising, and design innovative products based on information gathered. Their CEO informed that BDI solutions have transformed its business by intelligent and real-time decision making. This company utilized many data points to enhance relevance in their communications, analyze customer content preferences, and personalize the content all to keep traffic and visitors always. The BDI also benefits the company to comprehend the time of day consumption

This chapter reviewed the literature on BDI tools and applications in diverse industries and presented the highlights from each domain. All most all organizations are gathering a huge quantity of big data in real-time, Online and offline modes. Managing, real-time processing this big data to extract useful business information for intelligent decision making is the real challenge. The big data processing systems are empowered by big data integration and analytics platforms. BDI systems are facing the challenges in integrating and synchronization of heterogeneous big data from multiple distributed sources. The lack of comprehension and management of uncertainty in big data is another challenge faced in the big data processing. BDI processing should ensure context-sensitivity and extracting the semantics in the distributed data processing. Research on designing effective machine and deep learning algorithms is going on in the BDI domain. BDI Processing uses Hadoop environment with HDFS,

*DOI: http://dx.doi.org/10.5772/intechopen.95800*

**5.4 Southwest and Delta Airline company**

These solutions are implemented using the latest techniques, algorithms, procedures and applications. The Kroger company gathers and processes the data from about 770 million consumers. Kroger has implemented BDI solutions for extracting more actionable information for profitability, customer loyalty. Kroger claims that 95% of sales are from the loyalty card. Kroger achieved about \$12 billion in revenues by BDI implementing and analytics solutions since 2005.

## **5.4 Southwest and Delta Airline company**

*Data Integrity and Quality*

**5.2 The American International Group (AIG)**

Tableau, Cognos and Micro strategy for data visualization.

**Kroger** has nearly 2,800 stores in 35 states under twenty-four banners with and annual sales exceeding 121.1 billion. Kroger today ranks as one of the world's largest retailers. Kroger with its joint venture with Dunnhumby is leveraging BDI solutions.

Dunnhumby is a technology solutions provider company for retail industry.

**5.3 Kroger - America's grocer company**

AIG Data Services Pvt. Ltd. is a 100% owned subsidiary of American International Group Inc. It is a Fortune 500 company with revenues of the US \$70 billion. AIG drives the best decision-making through BDI solution sutilizing business and customer big data across 130+ countries and 64,000 employees which is evergrowing. AIG has implemented sophisticated prediction models with 115 variables to analyze the past business transactions to forecast the potential trends. AIG identified 24% accounts in the Australian market that are about close in next four-month time. AIG has applied BDI tools and visualization systems to discover the frauds by detecting the false claims and adjuster handwritten notes to detect probable frauds. These tools offer insights into insurance claims and enhance machine learning algorithms. AIG creates data profiles and assesses vital data elements against pre-defined data quality standards on important business data for important applications. Today big data is distributed across the globe and facts are available across multiple sources. The team responsible for data sourcing uses ETL tools to provide a unified virtual version of these facts collected from various data sources. AIG has implemented Netezza and data virtualization technologies on Cisco Information Server. AIG also utilizes Hadoop, R, Python, SAS and other open-sourced/licensed tools to implement BDI solutions to beat the competitors. AIG uses tools such as QlikView,

**66**

**Figure 6.** *Case study domains.*

This company has encashed on customer loyalty and relationships by providing boundless service through social channels and other data exchange mechanisms. Southwest utilizes speech analytics to help and enhance the exchanges between service professionals and customers. Southwest applied BDI solutions to understand customer online behavior and activities, increasing offers for customers and driving growth in customer satisfaction year after year. Delta has applied BDI solutions to support most painful travel condition that results in lost baggage. This company tracks the data about baggage and became the first airline company to permit customers to trace their baggage from smartphones. This company checks about 130 million baggage every. Delta is branding its self as a customer friendly services by permitting customers to download their apps over 11 million times and provides best customers with baggage secure services company.
