**5. BDI organizational case studies**

Authors have presented a set of real-life case studies of BDI solutions implemented successfully across the business domains in organizations. **Figure 6** shows the domains and tolls used in that domain for illustration.

#### **5.1 Walgreens Boots Alliance Company**

It is a global leader in retail and wholesale pharmacy business operating in the U.S. and Europe and has more than 170 successful business years of serving humanity. Walgreens Boots Alliance, Inc., declared its IT collaboration with Microsoft and Adobe to introduce a world's best digital platform for enhanced customer experience and data insights to offer truly customized healthcare, adhere to their healthcare plans and shopping services as stated by their global chief marketing officer Vineet Mehra. The BDI systems can manage 7.5 billion medical transactions 100 million citizens providing a singular, unified view of the customer information about demographics, registration, diagnoses, procedures, and data from managed-care plans.

This BDI digital platform helps the customers to access key services of pharmacy, beauty and other categories on daily basis. Data security and privacy are important principles in the design of Microsoft's trusted cloud platform. Walgreens has introduced personally customized prescription understanding for patients at Walgreens, Dynamics 365 Customer Insights would serve as WBA's Customer Data Platform (CDP) provided by Microsoft. CDP provides a unified, 360-degree perceptions of the customer and reveals the details to leverage personal experience. Adobe's Customer Experience Management (CXM) solutions leverage Walgreens to offer supreme customer experience, with end-to-end platform for analysis, managing content, customization, campaign composition and many more. Walgreens Company also extends collaboration with Tata Consultancy Services to build highly scalable, maintainable and world-class unified IT operating platform to enable digital transformation, innovation and automation of services offerings. Walgreens Boots Alliance also collaborates with Hortonworks to offer excellent customer satisfaction.

**Figure 6.** *Case study domains.*
