**8.2 DTS2 System Conceptual Model**

• Output material product assets {[OMPA (i, j)]} and Output material product assets {[OMP (i, j)]} linguistic set content is being transferred to {MAC: [LM

The data transfer from microprocesses internal metrics to macroprocesses is

• The {MIC: IM:[DEV (i, j)]} and {MIC:[IM:TOOL (i, j)]} linguistic content is being transferred to MAC: [FM(CA (i, j)]}, {MAC: [FM(SA (i, j)]}, and {MAC:

• The {MIC: IM:[DEV (i, j)]} and {MIC:[IM:TOOL (i, j)]} linguistic content is being transferred to {MAC: [LM(WA (i, j)]}, MAC: [LM(PR (i, j)]}, MAC: [LM

• The {MIC: IM:[HR (i, j)]} linguistic content is being transferred to {MAC: [LM

• After having completed the previous step, the extracted data and data segments or fragments are transformed to data structure, which might be accepted by application, which enables generating adequate creative

**8. Data Transfer System MAC versus CE Processes (DTS2 System)**

As mentioned above, the DTS Systems operates within two directions. It provides data transfer from CE Processes to MAC Processes, while the MIC Processes play a role of mediator, when running the data transfer between CE and MAC Processes and that type of transfer is covered by DTS1 Subsystem, the data transfer between MAC and CE processes is covered by DTS2 Subsystem. We shall describe a

In general, the creative economy processes (CE Processes) are closely related to social and economic processes, which represent external environment and provide transfer of signals or data to set of macroprocesses, which represent an outgoing point for data transfer concerned to social and economic requirements related to CE and MIC processes. On one hand, when considering the social processes, a set of cultural and art processes play a role of principle importance. On the other hand, when considering the economic processes the research and development processes create basis from creative economy point of view, while the logistics, and personal management processes play a role of principle importance for the research and development processes and for production processes as well. Both of the abovementioned processes (social and economic) provide transfer of data to MAC processes, which are necessary from external and internal source analysis and they play an important role, when generating values closely related to KPI indicators postu-

However, the KPI indicator values postulated at national economy level are being transferred to MIC processes, where their decomposition related to appropriate MIC process busines levels (strategic, tactic and operational) and play an important role at BPMIV setting and evaluation of performance related to adequate processes running within MIC processes set. However, the KPI indicators play an important role MIC and CE process management as well, while cultural heritage

(WA (i, j)]}, MAC: [LM(PR (i, j)]}, MAC: [LM(WAPRE.

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(WA (i, j)]}, MAC: [LM(PR (i, j)]}, MAC: [LM(WAPRE.

running in the following steps:

economics strategies.

lated at national economy level.

**116**

**8.1 DTS2 System structure and functionality**

structure and functionality of DTS2 Subsystem in that section.

(WAPRE.

[GM(EA (i, j)]} linguistic sets

As mentioned above (see also Section 7.1), the DTS System – Conceptual Model is a standardized system denoted as DATRA\_09 Data Transfer Conceptual Model, which should provide a bi-directional data transfer. On one hand, from Creative Economy Business Processes (CEP Processes) to Microprocesses (MIC Processes) and (MIC Processes) and from Microprocess to Macroprocesses (MAC Processes) and on the other hand, we have to consider the data transfer from macroprocesses, throughout microprocesses up to CEP Processes as well, while DTS System – Conceptual Model consists of four subsystems as shown in **Figure 4**. However, the social and economic processes create significant elements of DTS System external environment and generate appropriate data important for functionality of MAC Processes, which provide services for KPI indicator generation [22] within an appropriate firm or company business strategy creation [25, 26].

However, there is data and information generated as a result of text [27, 28] and image sematic analysis [29, 30], as well, while some of those algorithms might be applied, when providing analysis of the firm or company external and internal resources before getting started business strategy creation and KPI generation too. Subsequently, the KPI indicators are being decomposed [22] and assigned to adequate MIC Processes organization units and their metrics [24] item values are being set simultaneously. After having completed the above-mentioned action the management of MIC and CEP Processes might be started, where logistic, personal financial and research and development management play a role of principle importance as well, while the production processes are significant for MIC process management and cultural heritage creation and management are significant from CEP Processes point of view.

The principle layout of DTS2 System Conceptual Model is shown in **Figure 7**.
