Chapters by Dr. Namita Bhatnagar

• Book Chapter Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value
  by Namita Bhatnagar in the book "Advances in Customer Relationship Management" edited by Daniel Catalan-Matamoros, ISBN 978-953-51-0516-9, InTech, April 4, 2012