Chapters by Dr. Nichaya Suntornpithug

• Book Chapter Investigating Customers' Perceptions Towards Text Messaging Services as a CRM Medium
  by Nichaya Suntornpithug and Pasu Suntornpithug in the book "Advances in Customer Relationship Management" edited by Daniel Catalan-Matamoros, ISBN 978-953-51-0516-9, InTech, April 4, 2012